Lorenzen joined Jeanne D’Arc in 2019 as Marketing Director and was promoted to Vice President of Marketing and Financial Education soon after. Since joining Jeanne D’Arc, she has implemented new marketing strategies, launched a website redesign, introduced marketing automation, and expanded digital marketing efforts. She has also taken a lead role in the Credit Union’s strategic planning. In her role as Senior Vice President – Chief Marketing Officer, she will continue to oversee marketing and financial education, including the three high school branches, and will oversee Community Engagement and the We Share A Common Thread Foundation.
She brings an extensive marketing background having spent 28 years working in media, where she served as Vice President of Marketing for 19 years. She is a 2020 graduate of Public Matters.
Hughes has been promoted to Assistant Vice President - Community Engagement Officer. Alison joined the Credit Union in 2017 and has been heavily involved with hundreds of local non-profits in the Greater Lowell area. She is the driving force behind the We Share a Common Thread Annual Fundraiser where under her leadership the fundraiser continues to grow donations year after year and donating those funds back to local nonprofit organizations.
She prides herself on creating local partnerships and developing and maintaining Jeanne D’Arc’s community giving. Hughes has created many initiatives and partnerships such as the “Smile Station” for Lowell General Hospital, “Reading with Rowdy”, and the TEAM 2020 fundraiser. Alison is a 2019 graduate of Public Matters.