WOODBURY, Minn.–Ideal Credit Union has won a 2019 Minnesota Credit Union Marketing Award from the Minnesota Credit Union Network for its new series of Business Member Spotlight videos.
Ideal CU said it started producing quarterly Business Member Spotlight videos to shine a spotlight on the variety of business banking services the credit union offers and highlight the unique and diverse business members it serves.
The first video featured A & H Pet Salon in Cottage Grove, Minn., a sole proprietor dog grooming business with one employee, owner Abby Hennen. The second video featured Mark Bonstrom of Mark’s Towing, a full-service towing and equipment transportation company based in Eagan, Minn., that has more than 30 employees. The third video featured owner and lone employee Brian Stiller of AsylumCycle, a motorcycle repair shop specializing in Harley Davidson Repair located in Newport, Minn. A fourth video featuring professional photographer Colleen McKenzie of Cottage Grove, MN, was added to the line-up in December.
“The one-minute videos capture the personality of each individual business owner and tells their story of how and why they started their business, and how Ideal CU has been a partner in helping meet their unique business needs,” said Ideal CU President/CEO Brian Sherrick. “Another goal is to help increase awareness of these businesses by sharing who they are, what they do, where they are located and why they put their trust in Ideal as their business banking provider.”
In addition to the videos, each Business Member Spotlight article is featured in Ideal CU’s quarterly Dollars & Sense member newsletter.