BLOOMINGTON, Ind.–Hoosier Hills Credit Union has opened a new member service center in a project that was led by the design/build company DEI.
The new service center is designed to meet the growing member demand for the nearly $800million dollar credit union.
A ribbon cutting ceremony was held to officially welcome members to the service center. The 4,311 square-foot building was constructed in a growing section of Bloomington, along State Route H6. DEI incorporated key branding elements and specialty designs to elevate the credit union’s visibility in the community and promote the unique credit union values of its brand positioning:Better Service. Better Banking. Better For You!, the company said.
According to DEI, based on the 33% growth of assets since March of 2019, the credit union evaluated its market footprint and determined that a new facility in Bloomington would generate greater member service efficiency and access to accommodate its growth.
“DEI is excited to assist Hoosier Hills in continuing its strong member growth and communitysupport in Bloomington by delivering a new member service center in the heart of a new marketservice area,” says Bob Boehmer, DEI’s regional vice president.
Added Jared Powell, DEI interior designer, “The design for Hoosier Hills branch was about bringing a touch of contemporary design to the Hoosier Hills brand. We looked at what was successful in the past and pushed it forward to meet today’s cleaner aesthetic. From the robust teller pods to the dynamic video walls, we have taken time to create meaningful moments of design throughout the space. The brand is fully on display throughout and the statements and ideology of Hoosier Hills arefront and center.”
The $775-million has more than 32,000 members.
At right, from left: Matt Harding, Hoosier Hills Credit Union’s (HHCU) Mortgage Loan Officer; RichardGrow, DEI President & CEO; Indiana Rep. Bob Heaton; Indiana Senator Shelli Yoder; Travis Markley, HHCU president/CEO; Debbie Reynolds – HHCU’s VP Commercial Services; Alan Cummings, HHCUboard chair; Bob Boehmer, DEI regional VP; Scott Mitchell – VP Ellettsville Operations; KennyWilliams, president of Ellettsville Chamber of Commerce