CHARLESTON, S.C.–Heritage Trust Federal Credit Union and the Charleston RiverDogs have teamed up to promote the Copa de la Diversión, a national initiative aimed at embracing the community’s growing Hispanic population through special bi-lingual events.
During Copa games, the Riverdogs will transform into the Perros Santos de Charleston, with custom uniforms and unique activities that make these games stand out throughout the season. As part of the sponsorship, the credit union will also utilize this opportunity to highlight its bi-lingual employees at specific games.
Heritage Trust said it has a long history of serving Charleston’s growing Hispanic population with its customized products and services. Through this joint initiative, credit union employees will also regularly join players in area schools as part of the newly launched Festival de Lectura, an interactive reading program that will reward students with special prizes when they achieve specific milestones. As part of this program, students will also have the opportunity to hear stories in both English and Spanish and interact with Heritage Trust employees and Riverdog players for additional opportunities to win specially branded Perros Santos items.
“As a member-owned financial cooperative, we’re excited to work alongside the Charleston RiverDogs to support such a great initiative. Our organization has always been passionate about supporting our community and, through this opportunity, we’ll be able to expand our work in area schools and highlight the many ways we work closely with the Hispanic business community,” said Dustin Haynes, Heritage Trust Public Relations Officer.