SUMTER, S.C. – Toby Hayes, vice president of marketing at SAFE FCU, has been named to a national committee of credit union marketers that is addressing the issue of member loyalty.
Hayes is one of about a dozen members of the committee, which consists of marketing executives from credit unions of varying sizes and locales. The members are offering their insight on marketing initiatives and approaches for companies that offer discounts and other loyalty-inducing perks to credit unions and their members.
Credit Union Solutions Group, a service organization of the Michigan Credit Union League, organized the committee.
“We are counting on committee members like Toby Hayes of SAFE to help us better understand how the most successful credit unions operate from a loyalty perspective,” said Lisa Rizk, senior vice president of national sales and partner relations at CU Solutions Group. “Their expertise will be highly valuable to us as we help companies devise more effective loyalty offerings.”