HANSCOM AFB, Mass.– Hanscom Federal Credit Union took top honors for a Valentine’s Day-themed promotion created in 2020, winning “Category Best” in the CUNA Marketing & Business Development Council’s Diamond Awards competition for point-of-sale/branch campaigns
Hanscom FCU’s marketing team created a “sweet” branch promotion designed to incentivize members with an additional cash bonus for getting a friend or family member to open an account. A $50 bonus, normally $30, was awarded to them both. Colorful branch posters, digital signage, and an offer of Smarties candy hearts encouraged members to “Be Mine” during the February 2020 campaign.
The promotion led to 204 new member-referred accounts, a 234% increase when compared to member-referred accounts opened in 2019.
“Winning a Diamond Award is always an honor,” said David Sprague, Hanscom FCU’s president and CEO, “but having a campaign recognized as being best in its class by one’s peers is quite an achievement. This was a big win for Hanscom FCU in other ways, too. Our marketing team created materials that were eye-catching and the program itself offered a meaningful benefit for our members that made it easy for our branch employees to get behind and allow us to grow our membership base in significant ways.”