Genesis Assists with Gown Town Initiative

AUBURN HILLS, Mich. – Genisys Credit Union recently partnered with 98.7 AMP Radio to help make a difference for female teens across the Metro Detroit area.

The Gown Town initiative collected more than 1,000 gently used cocktail and formal style dresses to give hundreds of local teen girls an opportunity to find the dress of their dreams to wear to their school prom. Everyone that donated a dress was entered to win some great prizes. Genisys branches served as donation sites for the project. Dresses were dry cleaned and provided to the girls at no cost. More than 700 dresses were distributed to the local teens at the end of April. The remaining dresses were stored away for next year’s event. 

“Gown Town was about ‘people helping people’ and credit unions are built on this philosophy. We were happy to help make a difference in the lives of these young ladies. Bringing the community together to help with this initiative is what we are all about.” said Jackie Buchanan, President and CEO.

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