EAU CLAIRE, Wis.–Royal Credit Union was recently honored with a six Diamond Awards and one Category’s Best Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the CUNA Marketing & Business Development Council. Awards are given in each of 35 categories ranging from advertising to community events and beyond.
Royal won the following awards:
- Category’s Best–Complete Campaign: Because You Can
- Direct Mail: Because You Can Direct Mailer
- Commercial Video - Single or Series: Because You Can Guacamole Television
- Outdoor: Because You Can Outdoor
- Brand Awareness: Branding Television Series
- Community Event: Community Give Back Day
- Segmented Marketing: Smart Connection, 18-25 year-old demographic
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”