COLORADO SPRINGS, Colo.–This Valentine’s Day Ent Credit Union said it is taking on an entirely new role: Cupid.
“We’re such an outdoorsy community, we wanted to find a way to show some love to everyone’s favorite mountain – Pikes Peak,” said Jennifer Sussman, Ent’s chief marketing officer. “So, we decided to offer a digital valentine to anyone who donates $25 or more to #MyMountain, giving donors a more original expression of love for Valentine’s Day.”
Donors will also get a little love back: they’ll be automatically entered to win an annual Pikes Peak 14er Pass to America’s Mountain.
All donations will help fund the new Pikes Peak Summit Complex, an enterprise of the city, now under construction and slated for completion this fall.
The #MyMountain #LoveEnt social media campaign runs through noon Feb. 14, 2020. To donate, visit: https://donate.givetopikespeak.org/ShowSomeLove.
“While Ent has been generously accepting My Mountain donations over the phone and at its southern Colorado service centers since last summer, their digital valentine campaign shows a whole new level of love,” Jack Glavan, Pikes Peak – America’s Mountain manager.