MILWAUKIE, Ore.–Wearing in an eclectic mix of tutus, capes, singlets, and zombie masks, the team from Oregon's Embold Credit Union demonstrated their “bravery and commitment to a good cause” by diving into the icy waters of the Willamette River.
The courageous act was part of their participation in the Polar Plunge aimed at raising funds for Special Olympics Oregon. ECU’s staff efforts were a resounding success, collecting more than $51,000 for the annual fundraiser, the credit union said.
“Annually, the Polar Plunge event is organized to foster recognition and inclusion for children and adults with intellectual disabilities while raising necessary funds to support this cause,” Embold CU said. “It plays a crucial role in promoting awareness and facilitating access to sports and community activities for thousands of athletes associated with Special Olympics Oregon.”
The Embold team, consisting of 40 participants that included employees, their families, and friends, featured six Super Plungers, who took the challenge to the next level by plunging into the exceptionally cold river waters hourly for 24 continuous hours, starting at noon on Feb. 23.
“To boost their fundraising efforts, the Super Plungers engaged in various activities, including bake sales, raffles, and organizing fundraisers with area restaurants,” Embold CU reported. “During their 24-hour plunge, they kept spirits high by wearing new costumes every hour, ranging from mermaids and cowboys to zombies, witches, and kangaroos—raising unprecedented awareness and funds.”
2024 marks Embold's seventh year of involvement in both the Polar and Super Plunge events for Special Olympics Oregon, with the credit union having contributed over $225,000 to the charity since 2018.
"At Embold, our mission extends beyond providing amazing financial services,” said CEO Aaron Goff. “We love making a tangible difference in our communities and for all individuals, including those with diverse abilities. The Polar Plunge embodies the fun spirit of our staff but, more importantly, showcases our unwavering dedication to significantly impacting the lives of countless children and adults."