IDAHO FALLS, Idaho–East Idaho Credit Union launched a virtual food drive during April and has also been able to start distributing checks on a bi-monthly basis to nine local food banks.
“We love our communities and we wanted to partner with our members to do something special for those in need,” said CEO Dan Thurman.
“We were so impressed by the generosity of our employees and members in seeing all they had donated to help our communities in this unprecedented time” added AVP-eServices Matthew Rice. “My back office team wanted to get involved in the great work our branches were doing, so we worked with our card processor, PSCU, to design a card campaign.”
The Spend and Give campaign ran during July and every time a member spent money using their East Idaho Credit Union debit or credit card a donation of 1% of the purchase was made the local food banks.
“The campaign was an amazing success, we hit our max donation of $15,000 about ¾ of the way through the month” said Rice. “At the end of the campaign we received amazing news from PSCU that they had decided to donate $10,000 on top of the $15,000 donation that EICU was going to make.”
East Idaho Credit Union said it has dropped off final checks to the food banks concluding the food drive and the Spend and Give campaign. Each of our local food banks received a giant check that showed the total amount donated to them this year.
“Knowing that we could all have a part in a good thing during a hard year meant the most to us,” said Marketing Generalist Bailey Foster. “Giving back is important to us, and to see the generosity of those within our communities was amazing.”