OSWEGO, Ill. — Earthmover Credit Union (ECU) said it will be implementing a fresh appearance in its branches with an upcoming remodel, completing the final stage of its rebrand.
The remodel will take a phased approach through four branches over the next two years, eventually resulting in a cohesive look between all locations, according to ECU, which said the goal of the project is to modernize the branches, while also improving member experience to continue providing quality financial products and services to the community.
“This is the last phase of our most recent rebrand,” said Vice President of Marketing & Business Development Janel Cabadas. “We will bring to life a more contemporary look and feel for both our members and staff.”
In October 2022, ECU rolled out a rebranded look with a new logo, color palette, tagline and design elements. The rebrand allows ECU to better align its look with its identity as a trusted local financial institution that provides competitive products and services, the CU said.
It has partnered with The Redmond Company on the project.
“The slanted roof at new exterior entrances will add consistency between branches and creates recognizable feature easily seen from the road that will become synonymous with Earthmover,” said Redmond’s project manager Christine Bailey.
In March 2024, the Yorkville location began the remodel work, and while operations will be affected, the branch will remain open for the duration of the project. In May, the Aurora branch will temporarily close during the remodel. ECU’s Oswego and Montgomery branches will be remodeled at a later date.