SANTE FE, N.M.–Del Norte Credit Union said it is improving lives in northern New Mexico communities by working jointly with four local non-profits to help raise funds and bring awareness to the essential services they are providing during the COVID-19 pandemic.
According to Marcos Zubia, Director of Development at Esperanza Shelter, “Costs have increased by 30% since the start of the stay-at-home order back in mid-March. Esperanza, like many other non-profits, is applying for assistance and are all competing for the same dollars available in our community so it makes it challenging as we continue to navigate to fund our $150,000 in related COVID-19 expenses.”
Del Norte Credit Union, having supported these organizations in the past, said it felt the need to assist was consistent with its own mission of Improving Lives and one that compelled them to implement a Giving Tuesday Now campaign throughout May.
Giving Tuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and the world. During the global day of unity, the hashtag #GivingTuesdayNow will be part of the response to the unprecedented need caused by COVID-19.
Del Norte Credit Union has decided to take Giving Tuesday Now a step further and host donation drives every Tuesday throughout the month of May on its social media pages. DNCU will focus efforts to support one nonprofit each Tuesday by promoting online donations via Facebook. Del Norte Credit Union will match funds for each organization up to $2,500.