GLENDALE, Ariz.–Credit Union West is again sponsoring Paul’s Car Wash, in association with Arizona’s Family News and CBS 5 Chief Meteorologist Paul Horton, for a week-long virtual car wash. This event, which raises essential funds in support of Big Brothers Big Sisters of Central Arizona (BBBSAZ), raised more than $212,000 last year. Credit Union West is providing $5,000 in support and is contributing to what it said will hopefully be the most successful year yet for this event.
“We’re proud of our history of support for this incredible annual event. While our employees may not be able to wash cars in person this year, we are very excited to continue to give back to the communities where our members live, work and play,” says Karen Roch, president and CEO of Credit Union West. “We absolutely support BBBSAZ’s vision of helping our youth achieve their full potential by matching them with caring volunteer mentors in the Valley.”
In response to the unique challenges of the pandemic this year, Paul’s Car Wash has been transformed in a number of ways to creatively engage supporters across different media platforms. Credit Union West employees have in the past helped to wash cars in person, but this year supporters are encouraged to wash their cars in their driveways, share photos on their social media pages, and tag their friends to do the same.
Viewers can also support the event in other ways. By visiting any Super Star Car Wash in the Valley and selecting “Paul’s Car Wash,” a portion of the purchase will to go to BBBSAZ. Supporters can also text “PCW20” to 26989 to donate directly from their mobile phone.
At right, Credit Union West President and CEO, Karen Roch, presents $5,000 in support of Paul’s Car Wash