LONE TREE, Colo.--Canvas Credit Union has named Elry Armaza wVP of Marketing.
He comes to Canvas after a six-year tenure at Filene Research Institute, where he focused on research, insights, and action. With an extensive knowledge of the credit union industry, he has worked with Canvas since their transformation from Public Service Credit Union to Canvas supporting their ongoing brand research.
Earning his degree in Industrial Engineering at Universidad Católica Boliviana and an MBA in Project Management at the University of Wisconsin-Whitewater, Elry has dedicated his career to the financial industry for over 15 years. During his most recent tenure at Filene Research Institute as the Custom Research Director, he helped credit unions create stronger member experiences through journey mapping, leading strategic planning efforts, and supporting the growth of innovation. Prior to his responsibilities at Filene Research Institute, Elry spent six years at UW Credit Union working in retail lending. During his final project at UW, he supported the growth of their lending through the “Extreme Lending” effort which transformed their approach across a network of 29 branches.
“As Custom Research Director at Filene, Elry has made deep and meaningful contributions to credit unions and credit union system organization by helping them collect and analyze data about their strategy, their brand, their members’ experiences and well-being, their employees, and much more,” said Filene’s Senior Director of Research, Taylor Nelms. “Filene’s community of alumni has a long history of thinking forward and changing lives inside and outside credit unions, and we are excited to see the impact Elry will have in his new role with our partner Canvas Credit Union!”