MANCHESTER, N.H.-- Bellwether Community Credit Union has appointed William Zafirson Senior Vice President/Chief Lending Officer and Lori Holmes Vice President of Marketing.
With more than 35 years in the financial services industry, Zafirson is a highly knowledgeable banking professional with extensive experience in consumer, residential and commercial lending. Prior to Bellwether, Zafirson served as executive vice president and chief lending officer for Bank of New Hampshire and held leadership roles in lending at Northway Bank, TD Bank and Bank of Maine.
"Bill is an accomplished leader with a wide range of knowledge in the New England banking community," said Nathan Saller, President/CEO of Bellwether. "With the ability to build and cultivate lending teams, Bill will be crucial as we grow our lending portfolio and loan offerings to serve our communities."
A high impact marketing leader and business strategist, Holmes will plan and direct all credit union's marketing initiatives including brand, acquisition and retention, digital, public relations and communications. Prior to her position at Bellwether, she spent 12 years at Service Credit Union, recently holding position of AVP of Marketing and Communications. She is a former editor and reporter with 20 years in journalism, the CU said.
"We are pleased to add Lori to our leadership team. She brings strong communication skills, in-depth knowledge of the financial services market and a strong passion for serving credit union members," said Jeff Benson, COO at Bellwether. "Lori brings a unique combination of creative, digital and analytic knowledge which will have an immediate positive impact on how Bellwether communicates with and serves our members and communities going forward."