NEWPORT NEWS, Va.–BayPort Credit Union has won two Diamond Awards from the CUNA Marketing and Business Development Council.
BayPort won in the Complete Campaign category for its Auto No Payments for 120 Days campaign and the Website category for its $500,000 Accelerating Change Together (ACT) Grant website design and launch.
BayPort produced the campaign design and website development in-house and attributes its sales success to its focus on excellent member experience and service.
BayPort has also been recognized for its Auto No Payments for 120 Days campaign, which allowed consumers who financed a car with BayPort to enjoy no car payments for 120 days. The promotion was open to new and existing members who financed a new or used vehicle with BayPort from Sept. 1 to Nov. 30, 2022.
In addition, the promotion was intended to provide relief in an economy with rising auto loan rates. BayPort said its ward-winning consumer campaign featured comprehensive digital and email marketing campaigns, two 15 and 30-second TV spots, three 30-second radio spots, outdoor and print.
BayPort has also been recognized for its actgrant.org website design and launch. In 2022, the BayPort Foundation partnered with two leading companies headquartered in Newport News, Va., to fund a $500,000, multi-year transformational grant called Accelerating Change Together – or simply the ACT
Grant. The mission of the ACT Grant website was to build a credible and cohesive identity for all three companies with a branded and shortened URL to represent the strategic collaboration and commitment to the local community.
“BayPort took on the task of conceptualizing, designing, and launching the website. From start to finish, BayPort successfully completed this task in less than one month,” the credit union said.