BECU Names Rudman EVP And Chief Member And Digital Experience Officer

SEATTLE--BECU has named Jason Rudman executive vice president and chief member and digital experience officer. In his role, Rudman will oversee BECU’s member journey across all channels, including its Neighborhood Financial Centers, Contact Centers, ATMs and digital, working to deliver a cohesive experience across all member touchpoints. He will also lead Marketing and Communications. “Jason brings deep insight and leadership to BECU that will help us increase our members’ financial well-being and ensure we’re meeting their needs and expectations,” said Beverly Anderson, BECU’s president and chief executive officer. “His blend of strategic thought leadership, tactical execution skills, and results-oriented approach will serve our members well as they navigate their unique financial journeys from access, to health, to prosperity, to freedom.” Rudman joins BECU with more than 20 years of financial services experience, including senior roles at USAA, KeyBank and American Express. Most recently, he served as chief customer officer at Finance of America, where he led the strategy and teams focused on digital experience, marketing, brand, product development, and strategic transformation. He earned his Bachelor of Arts degree from Middlesex University of London and a Master of Business Administration degree from Baylor University.