MURFREESBORO, Tenn.–Ascend FCU has won two Diamond Awards from the CUNA Marketing & Business Development Council.
Ascend was named as the “Category’s Best” winner in the “Email – Single or Series” section and was also recognized in the “Video (Non-Commercial) - Single” group.
Ascend’s email campaign focused on welcoming new members and increasing the use of key services the credit union offers, including online banking, Ascend’s mobile app, money management budgeting software, financial education offerings, card control security app, financial calculators, contactless digital payment options and more. The series starts the day after a member opens an account.
The video campaign was part of a larger Labor Day giveaway campaign, where Ascend gave away a grilling package – including a Big Green Egg grill, Orca cooler and more – to one member who entered the contest on Facebook. This video features a cooking lesson with the senior kitchen manager at Nashville’s famous Puckett’s Grocery and Restaurant. The video reached 75% of its target audience (more than 12,000 individuals) and was viewed by 4,303 people.
“It is an honor to be recognized by CUNA for our commitment to serving new members and our community,” said Leslie Copeland, chief strategy officer for Ascend. “Ascend is dedicated to building a positive relationship with new and potential members and to introducing them to our company, culture, mission and the benefits they can enjoy. Both the email and video campaigns increased engagement and enhanced our brand awareness, making it a ‘win-win’ for Ascend and our members.”