RIVERSIDE, Calif.–Loving All Animals, a non-profit animal welfare organization in Palm Desert, received a $5,000 donation from Altura Credit Union as part of its #AlturaCares campaign. Launched in 2015, this community-oriented promotion involves Altura’s members in selecting and raising funds for four locally based non-profit organizations.
Every time an Altura member made a purchase with theirAltura Visa credit card or debit card during the promotion period, a portion of each sale was set aside for Loving All Animals, up to $5,000.
#AlturaCares worked closely with Altura members to identify four local charitable causes for this program in 2015. Loving All Animals volunteer and Altura member Milissa Meyer brought the organization to Altura’s attention. An Altura Member since 2004, Meyer appeared in the credit union’s campaign, “The Cards that Show You Care,” which included TV, outdoor and newspaper ads.
“Loving All Animals is an amazing facility that is a both shelter and pet adoption center,” said Tina Covington, vice president, Sales and Business Development, Altura Credit Union. “The animals they take in get the care they desperately need and hopefully a home to call their own.
Below, Altura Vice President of Business Development Tina Covington, left, presents an #AlturaCares check for $5,000 to Loving All Animals President and Founder Lindi Biggi, center. Altura Member and Loving All Animals volunteer Milissa Meyers, right, brought the to Altura’s attention for its #AlturaCares community-oriented campaign. Meyer appeared in ads touting#AlturaCares, which donates a portion of every purchase made with an AlturaVisa card to a local charity.