Alaska USA Opens NewGround-Designed Branch

RENTON, Wash.–Alaska USA FCU has opened a new branch here. St. Louis-based NewGround handled the design/build firm for the branch, which has now held a soft opening. 

Located within their 28,000 square foot administrative building, the new 2,500 square foot space serves as a breakout design, being the first wireless consulting branch serving members with a more innovative experience, NewGround said. 

“With a living room-type feel, the space provides a much more comfortable area for staff and members alike and features a large branded blue marketing wall and graphic wall environmental package, bringing Alaska USA’s brand to life,” the company said. 

Housing multiple business lines such as insurance and mortgage loan staff, staff can serve members in whatever consultation space suits the member’s purpose. Creating the optimal experience for the member while allowing for social distancing and improved health and safety protocols gives Alaska USA a competitive advantage, NewGround said.

NewGround said it has provided design services, an environmental package, and furniture selection for the Renton branch, working with FI Strategies who provided on-site training for all Alaska USA staff. 

Together, Alaska USA and NewGround have partnered on multiple projects as part of a Master Services Agreement. 

“We are proud to be selected as Alaska USA’s premier strategic design partner on another project, and we wish them all the success in their new space in Renton using wireless service capabilities,” said Kevin Blair, President and CEO at NewGround. 

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