TRAVERSE CITY, Mich.–4Front Credit Union has been named by MemberXP, a member experience solution from CU Solutions Group, as one of its 2021 Best of the Best award winners.
Best of the Best awarded is given each year to credit unions that have consistently provided exceptional member service, as reported by their own members. Only the highest-performing credit unions utilizing the MemberXP platform are given this honor, according to the company.
The Best of the Best award is independently granted by MemberXP based on specific and rigorous criteria, and takes into consideration the extreme challenges of delivering extraordinary member service during a nation-wide pandemic and economic crisis, this year’s award winners reflect some of the most agile and responsive credit unions.
MemberXP is a platform that allows credit union members to provide immediate feedback on the service they receive. Serving credit unions in the United States and Canada, MemberXP uses mystery shoppers and member surveys to gauge the overall member experience across multiple delivery channels, then deliver that data on an intuitive dashboard, the company said.
The platform tracks specific experiences, such as applying for a loan, conducting a transaction — mobile, online or in branch — or opening a new account, and turns qualitative data into quantifiable and actionable information for the credit union.
“Our more than 88,000 members at 15 branches across northern Michigan deserve to do business with a financial institution that respects them and works in their best interest,” said Andy Kempf, 4Front CEO. “MemberXP has allowed us to not only ask our members for their honest feedback, but to also learn from it and take action to make changes, allowing for the best experience possible. At 4Front we seek to provide excellent service to make the lives our members easier. I’m proud to say we are utilizing the technology behind MemberXP to strive for that every single day.”
Added Dave Adams, president/CEO of CU Solutions Group, “Throughout the last year, credit unions have once again shown they are willing to go above and beyond to connect and serve their members, no matter the challenges. Every year the Best of the Best awards turns our attention to the trailblazers in our industry, that are truly dedicated to delivering brand-defining experiences and unparalleled member service dedication.”