WENTZVILLE, Mich.– 1st Financial Federal Credit Union has been honored with a Diamond Award for marketing excellence by the CUNA Marketing and Business Development Council.
1st Financial Federal Credit Union won the Direct Mail category for its New Member Welcome campaign. The New Member campaign includes a letter with all of the pertinent information that the member needs to know about their new account as well as a New Member Guide to help them take advantage of everything that a credit union membership has to offer. New members also receive an email with a video from the credit union CEO and a phone call from a local credit union branch manager to answer any questions that they might have.
“We’re thrilled to be recognized for our New Member Welcome campaign by CUNA,” said Laura Woods, VP of Marketing and Community Presence. “We understand how important first impressions are and that the first 90 days at the credit union are the most critical in the member’s journey and we work hard to educate and inform our new members.
At right, from left: Chelsea Springli, Marketing Coordinator; Tracy Verner, Community Development Manager; Laura Woods, Vice President of Marketing and Community Presence; Andrew Potts, Creative Marketing Designer; Katie Tucker Marketing Communications Manager.