eBill Easy Activation Wins DMA Award

BROOKFIELD, Wis.—Fiserv has announced that its eBill Easy Activation program has been awarded a Direct Marketing Association (DMA) Innovation Award for Global Sustainability. eBill Easy Activation is a "try before you buy"" solution that enables customers to pilot electronic bills (e-bills) while still receiving paper bills, and is the first of its kind to apply "tryvertising" best practices from the retail word to the online billing and payment industry, the company said. The tryvertising program offered by eBill Easy Activation from Fiserv offers consumers an opportunity to receive e-bills via their online banking service or biller web site for a 90-day introductory period, during which time they also continue to receive paper bills in the mail.  After that period, the consumer can choose to turn off paper bills to fully take advantage of going paperless with e-bills. Since the program started in 2012, eBill Easy Activation has been rolled out to more than 3,208 financial institutions and 158 national and regional billers; a total of 712,727 accounts have successfully converted to paperless e-bills. This comes out to more than 239,000 pounds of paper and 893,000 pounds of wood saved annually, according to Fiserv.