GRAND RAPIDS, Mich.–Xtend, a CUSO that provides a number of services to credit unions, said it has entered into a partnership with Austin, Texas-based Buzz Points to bring a creative new loyalty rewards program to the credit union customer-owners of Xtend. By combining Buzz Points’ community-focused rewards and marketing platform with Xtend’s successful member awareness strategies, both companies believe that this partnership will create new opportunity for the CUSO’s mid-market client base, Xtend said in a statement.
“We are excited to announce that Buzz Points is our CUSO’s newest Premier Partner,” said Xtend CEO Scott Collins. “More importantly, we are excited to bring the proven Buzz Points value proposition to the 200-plus credit unions we work with on a daily basis. Their solution not only fits our strategy to help our customer-owners expand their engagements in their communities and with local merchants, it also delivers a relevant, easy-to-understand rewards program that members will both love and use. We have several early-movers queueing up to deploy the Buzz Points platform, and we look forward to aggressively ramping up our joint marketing efforts over the next several months.”
Buzz Points supports “bank local, buy local” movement, which Xtend said aligns with its dedication to helping credit unions strengthen the communities they serve. The Buzz Points platform will support credit unions’ efforts to boost revenue, loyalty and cardholder engagement by leveraging the local experience and the power of rewards. Furthermore, Buzz Points cardholder transaction data will help participating credit unions create relevant and targeted offers for each membership base, the company said.