CHEYENNE, Wyo.— WyHy FCU is partnering with collaborative back office and technology CUSO Aux, and has selected the data analytics platform Cuery.
Launched in June of 2020, Cuery, with its small and mid-sized credit union pricing, offers a shared services model with a scalable approach, the Lakewood, Colo.-based Aux said.
“Distressed with the high barrier to entry and lack of affordable data analytics options for the majority of credit unions, Aux set out on a two-year research initiative to alleviate these barriers,” Aux said. “Efforts culminated in a comprehensive data analytics solution that is both affordable and scalable to credit union’s size while being comprehensive in its capabilities. Included in this revolutionary service are access to experienced data analysts, holistic reporting tools, dashboards and quick wins.”
Value Evident
The $294-million WyHy FCU said it was quick to see the value in Aux’s solution.
“Our credit union recognized that we had a lot of data which we were not able to leverage for our members’ advantage and for our own advantage to grow our business. As a medium-sized credit union, we just couldn’t afford most of the data analytics solutions that are available, nor do we have the luxury of hiring a team of data analysts to manage our data,” said Bill Willingham, CEO of WyHy FCU.
Why Decision Was Made
Added said Doug Burke, president/CEO of Aux, “Why is it that a credit union has to hire a team to manage their data analytics program? Because that is how it has always been done? Most CU decision-makers don’t even know where to turn when it comes to data analytics. We had to do something, and we couldn’t have chosen a better credit union than WyHy as a partner.”
“Cuery was a solution for us that seemed a perfect fit. Now that we are several months into implementing Cuery, we have saved significant hours through automation, been able to monitor our transaction volumes, understand member segmentation, and know where our members live in relation to our branches,” explained Willingham.
Expanding Membership
“Cuery will help us expand our membership across Wyoming by looking at census data in relation to our member data. We are really excited about the upcoming releases where we'll be able to drive 1one-to-one targeted marketing with our marketing efforts. I highly recommend the Cuery data analytics platform—it is easy to implement and work with, affordable, and it opens up data that has been unusable for too long.”
The Aux suite of collaborative back office services include full-service accounting and CFO-level services, full-service compliance (even marketing compliance!) and training, and turn-key data analytics. Learn more about Aux’s services and solutions at auxteam.com/solutions/.