LIVONIA, Mich.–A video contest for credit unions has been launched that is offering more than $100,000 to winning CUs’ favorite charities. The contest, called “Share the Love,” is a joint venture between CU Solutions Group and its member rewards program, Love My Credit Union Rewards, and CUNA. The video campaign is inviting credit unions to showcase their good works. The goal, according to CU Solutions Group, is to exponentially increase random acts of kindness across the country through encouraging credit unions to create and share videos that tell the story of the impact of small acts of human compassion while supporting charities in a big way.
It works this way: Credit unions across the nation create videos demonstrating how they care for their communities. Credit unions upload those videos to www.LoveMyCreditUnion.org/cusharethelove. The public will be invited to vote on their favorite videos in each asset category - small, medium and large. The credit unions that submit the videos that garner the most votes will each choose a charity to receive a $10,000 donation. By the campaign’s end, up to $105,000 will be awarded.
In addition, members of the public who vote throughout the campaign will have an opportunity to win $15,000 in prizes.
The Timeline:
- August 1st – credit unions begin uploading videos
- Oct. 1st – public voting begins
- Oct. 1st – Dec. 24th – Each month $10,000 is awarded to the chosen charity in the name of the winner in every asset category
- The video with the most votes at end of campaign – regardless of asset size – receives another $15,000 for the chosen charity
“Credit unions are already known for their generous spirit and dedication to the communities they serve,” said CU Solutions Group CEO David Adams. “We’re pleased to help them honor that commitment even further with Share the Love. Every dollar donated makes a huge impact.”
For details: LoveMyCreditUnion.org/cusharethelove.