SAN ANTONIO--Vericast has introduced its Market Intelligence Platform, which it is describing as an industry-first data visualization dashboard that “delivers real-time insights to enable smarter marketing decisions and optimize spend.”
According to Vericast, the Market Intelligence Platform leverages multiple data sources, artificial intelligence, and advanced proprietary technology to “provide unmatched insights into real-time consumer behavior at the household and neighborhood level.”
“Insights are fueled by the combination of consumer credit activity, competitor interest rates, marketing channel spend, among other demographic data,” the company said. “Additionally, Vericast’s proprietary Consumer Graph technology powered by billions of data signals across millions of households provides unmatched insights and predictions on consumer intent to purchase.”
Combining data elements into a single view of the market allows marketers to optimize marketing spend based on their business objectives, the company added.
“This new enablement tool opens the door for financial institutions in America to realize their full potential,” said Lisa Nicholas, vice president, Financial Services at Vericast. “With the Vericast Market Intelligence Platform, we drive a focus on measurable impact to conversion and profitability by helping our clients better understand and activate their data to determine the best audiences for marketing and personalized engagement.”
Vericast said the Market Intelligence Platform offers key indicators that include:
- Online and offline consumer behavior of financial products and services
- Consumer categories searched by markets and how they can personalize the experience
- Market activity, saturation, and potential
- Investment opportunities
- Competitor penetration and spending
For info, visit Vericast.