NEW YORK–VSoft Corp., a provider of information and technology solutions, said it has partnered with MX to provide a fully integrated digital money management (DMM) option for IRIS omni-channel banking users.
Using the MX Data API, VSoft will integrate the award-winning DMM functionality directly into their omni-channel banking platform, enabling its financial institution clients’ customers to aggregate all of their financial accounts, view every transaction across all accounts, view spending trends and set financial goals – all in one place and with any device, the company said. Launched earlier this year, IRIS streamlines multiple banking channels under a single access point while eliminating the need for separate products such as internet banking, tablet banking and mobile banking, it stated.
In addition to DMM, VSoft said it will also integrate MX’s data analytics solution, Insight, and its marketing platform, Target, into its IRIS platform to provide financial institution clients with even more functionality. Insight provides financial institutions with a holistic view of its customers. When users add their internal and external accounts into the MX platform, financial institutions gain instant access to collective user data about its competitors. Institutions know where customers have car loans, mortgages, checking accounts and more, and can then use that data to fine-tune marketing campaigns against those specific competitors.