MADISON, Wis. – CUNA Mutual Group announced that $2.8-billion Baxter CU, headquartered in Vernon Hills, Ill., and $2.9-billion Coastal Credit Union, based in Raleigh, N.C., will partner with CUNA Mutual AdvantEdge Analytics to implement their integrated data and analytics services.
In addition, both credit unions have signed on as charter members to provide strategic guidance that will bring further collaboration and sharpen AdvantEdge Analytics’ vision and its future product development roadmap, CUNA Mutual Group said.
“Growth and retention of our member relationships are critical as we continue to address the disruption in our industry,” said John Sahagian, vice president, marketing and member intelligence at BCU. “To continue to improve how we service our members, it is important that we strengthen our data analytics capabilities and improve our member insights. The AdvantEdge Analytics’ collaborative partnership will help us build out a strong and flexible data strategy to protect our market presence and sustainability for the future.
“We are excited to work with AdvantEdge Analytics and help our credit union build a strong data strategy to support our mission to help our members with a lifetime of financial solutions,” said Chuck Purvis, president and CEO, Coastal Credit Union. “As we continue to improve the member experience, data insights are vital to our ability to grow and strengthen our member relationships, as well as offer new products and services to meet their evolving financial needs.”
The BCU and Coastal Credit Union partnership with AdvantEdge Analytics will focus on building industry best practices with data insights that will better anticipate member needs, expand channels and strengthen product development for the future, CUNA Mutual Group said.
“Our partnership with BCU and Coastal Credit Union will bring great value to our industry as we build and expand our data capabilities and best practices,” said Tim Peterson, president, AdvantEdge Analytics. “We are excited to work together to build and expand member insights and identify growth opportunities to help these organizations support their members’ financial security.”
“As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, AdvantEdge Analytics provides an industry-leading integrated suite of software tools and intelligence. The company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share,” CUNA Mutual Group said.