MADISON, Wis. —TruStage has announced that CuneXus, which it acquired in 2020, will now be known as “Digital Storefront.”
TruStage said the new name reflects the “fintech’s evolution” since it was acquired and aligns with the rebranding of the company formerly known as CUNA Mutual Group.
According to the company, the TruStage Digital Storefront helps financial institutions elevate their customers' buying, account opening and borrowing experience.
“Through its adaptable Digital Storefront, financial institutions can personalize which offers (and pre-approvals) they want to present to consumers for lending, deposit products, insurance or financial services,” TruStage said. “With the TruStage Digital Deposits solution there’s no branch visit or contact center call, no unnecessary data entry or interaction with back-office staff. The share is opened immediately and completely digitally. The member only needs to enter how much they want to deposit and what account it should come from.”
One Credit Union’s Experience
TruStage reported that recently Virginia-based Chartway Credit Union launched a test of the Digital Deposit solution with a small segment of its membership. According to Chartway, in just 24 days, they generated 517 new certificates and over $3.04 million in deposits, the company reported.
“We launched the Digital Storefront without any prior marketing or member communications and immediately saw results,” Melissa Cade, senior vice president of product and innovation at Chartway Credit Union, said in a statement. “Previously it took approximately 20 minutes to open a CD. Through this solution, the average time to open a CD from application to start is now under two minutes. With the CDs opened thus far in the Digital Storefront, we estimate 10,340 minutes of operational time saved.”
‘Truly Touchless’
Added TruStage Product Manager Danielle Engel, "This is truly a touchless transaction, for both consumers and credit union staff. Consumers expect quick and easy interactions from their financial institutions. This allows them to complete the transaction on any device at any time."
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