PORTLAND, Maine–Saying it was seeking operational efficiencies, enhanced member experiences and a “committed, collaborative” technology partner, TruChoice FCU has added debit, ATM and credit processing to its services provided by Co-op Solutions.
“We were working with separate vendors, and wanted to have a more holistic approach to our card offerings,” said Ken Acker, CEO of TruChoice. “By partnering with Co-op for our Debit, ATM and Credit processing, we’ll be able to gain back-office efficiencies and provide more services to members. The goal is to enhance the member experience through greater digital offerings and payment options.
“We selected Co-op as our solutions provider because their cooperative model aligns with our own mission and values,” added Acker. “Co-op is highly competitive in the market for innovation, allowing us to take advantage of leading-edge technology to meet member expectations for digital payments.”
The 65-year-old TruChoice primarily serves members across 10 counties in the state and was already a participant in the Co-op ATM network, with more than 30,000 machines nationwide. Co-op recently added 60 surcharge-free ATM locations to its network in Maine at local Hannaford grocery stores.
‘Collaborative Solutions’
“We look forward to building our partnership with Co-op for long-term success,” said Acker. “We’re focused on a collaborative approach to build out solutions for our members while streamlining the workload for our Operations team. As we move into a digital-forward approach, we’re excited to have a partner with a robust outlook toward innovation, allowing us to meet our members anytime, anywhere.”
Added Matt Kardell, chief revenue officer for Co-op Solutions, “TruChoice has built a reputation as a trusted financial partner to members with a deeply held commitment to the idea of people helping people. Throughout the movement, maintaining that bond of trust has increasingly come to depend on putting into members’ hands the payments technology they now expect. We are honored to work with TruChoice to provide the solutions that will meet this need now and in the future.”
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