TAMPA, Fla.—Trellance is partnering with Verrency, a global innovation and engagement platform for financial institutions and payment card issuers.
According to the Trellance, the partnership will leverage the power of Trellance's data analytics platform, M360, with Verrency's digital innovation platform and fintech ecosystem to enable credit unions to seamlessly launch new digital user experiences and deliver personalized digital card services.
“Serving more than 1,500 credit unions nationwide and sharing over 30 years of experience, Trellance has helped to empower financial institutions with innovative capabilities that are unmatched by other solutions on the market,” Trellance said.
Trellance said its patented M360 solution provides valuable insights into members, consumers and operations that elevates customer engagement, boosts brand recognition and saves credit unions time, energy and money.
"We are proud to continue our support of credit unions during these challenging times through our partnership with Verrency," said Trellance CEO and President Tom Davis. "By combining the power of Verrency and M360, credit unions will experience faster and easier access to actionable insights and innovative solutions that maintain competitiveness and foster relationships, driving membership growth and retention."
The Features
According to Trellance, the Verrency platform:
- Enables financial institutions to quickly deliver modern digital card services on top of their existing infrastructure, opening the door for rapid delivery of enhanced features and new services without the need to change existing legacy technology or to migrate portfolios, processors or core systems.
- Powers engagement in the moment-of-payment and provides more than 15 pre-built features such as round-ups (to charity, savings, debt reduction, fractional investment)
- Offers personalization and dynamic card benefits with real-time power-ups based on choice, tiers, behaviors and attributes
- Provides for merchant-funded offers
- Allows for installment lending (set by the customer before, during or after a transaction)
- Maintains a robust fintech marketplace to deliver a continuous flow of collaborative innovations for banks and credit unions while minimizing risk, cost and time to market
‘Transformative Innovations’
Trellance said through the partnership, credit union clients that leverage its M360 data analytics platform can seamlessly integrate Verrency to provide “transformative innovations and imperative just-in-time actions.”
“The combination feeds the credit unions with Trellance's predictive and prescriptive insights and the Verrency experience engine to deliver engaging digital features, offers and services to mitigate attrition, drive acquisition and enhance member engagement,” the company said.
Trellance and Verrency added they have “taken care of the data integration so the credit unions can focus on quickly rolling out a suite of member facing experiences across their membership.”
"Credit unions hold a special financial relationship with their members, but disruption and the effects of the pandemic on consumer expectations around digital enablement are forcing financial institutions of all shapes to transform their digital offerings to meet changing consumer preferences," said Joe Lynam, president of Verrency's U.S. operations. "We are thrilled to be partnering with Trellance to help credit unions accelerate their digital enablement programs and to provide engaging experiences to drive member growth and loyalty with limited effort and cost."