HAUPPAUGE, N.Y.—The $3.7-billion Tinker Federal Credit Union, Oklahoma City, Okla., has joined the GrooveCar program.
“In doing so, Tinker FCU is ushering in a convenient and safe way for members to research and shop for vehicles online,” GrooveCar stated.
The popularity of searching for vehicles online continues to climb with members of all age brackets, according to the company. The average consumer spends 14 hours over four months on the Internet researching their vehicle, each with different needs, and wants, the company said.
“The GrooveCar program was designed to be customizable, with the ability to hone in on the goals of our credit union partners and help them engage members by serving them at the beginning of the car-buying process. Too often, credit unions are solely focused on the loan, which happens at the end of the car shopping process. They miss out on valuable opportunities to reach out to the member throughout the entire process,” explained Robert O’Hara, vice president of strategic alliances, GroooveCar.
“GrooveCar collaborated with Tinker FCU to incorporate their single sign-on technology. This integration encourages a secure data exchange with Tinker, allowing customized data authentication and a personalized auto shopping experience for their members,” continued O’Hara. “Ultimately, the purpose of this feature is to capture more leads. By integrating this technology, TFCU members use the site without having to create a username and password. A more convenient way to access their information as they continue to return to the site, over-and-over again. Another bonus? The credit union can gain greater insight into the members’ online preferences.”
GrooveCar said it worked with Tinker to create a fully integrated platform allowing the credit union to communicate with members with timely marketing messages, solicit for pre-approvals as well as incorporate a host of other features.
“GrooveCar has been a great partner. We have been able to provide our members with an excellent auto-buying tool right from the TFCU website. This allows our members to shop for cars through our local network of dealers, comparison shop, and get valuation on trade-ins and pre-approval for financing. All through the TFCU online experience,” said Tinker COO Davis Willis.