DES MOINES, Iowa–Payments processor TMG has received recognition for its results-driven public relations and special event strategies from the Iowa Chapter of the American Marketing Association (AMA Iowa).
TMG noted that AMA Iowa’s NOVA awards competition is unique because judges apply triple weight to campaign results. The TMG marketing team celebrated the company’s wins before a crowd of marketing professionals at the Greater Des Moines Botanical Garden in Des Moines, Iowa.
This is the seventh consecutive year TMG has received NOVA honors. This year, the payments processor took Best of Category, as well as second place, in the Public Relations category; the company also earned a second-place NOVA in the Special Events category.
The Best of Category Public Relations award recognized the PR team’s ongoing media relations effort. TMG partnered with public relations firm Kelly Moore Consulting, Inc., to execute the award-winning media relations strategy.
The second-place Public Relations NOVA honor recognized the PR campaign TMG executed to introduce more financial institution and payments community stakeholders to the company’s CEO, Shazia Manus. The TMG PR team made Manus’ story, expertise and ideologies the focus of a strategic media relations campaign that ultimately yielded goal-busting results. Further evidence of the PR team’s success in 2015 was Manus’ recognition as one of this year’s Most Influential Women in Payments by PaymentsSource, an independent payments industry magazine.
TMG’s second-place NOVA in the Special Events category was given in recognition of the payment processor’s 2015 TMG Executive Summit, held in Vancouver, Canada, last July. This was the first time the annual event had been held outside the U.S., and the location was chosen as a symbol of TMG’s international expansion into Canada. The event was also nominated for a NOVAs People’s Choice award.
“The TMG Executive Summit is about more than fostering relationships with TMG’s valued clients,” said Georgann Smith, TMG’s vice president of marketing and brand strategy, who added the event received “excellent” or “very good” ratings from 100 percent of respondents to the post-event survey. “It’s also about providing an educational oasis for hard-working executives charged with operating profitable payment programs for their community financial institutions. With a carefully planned agenda based on client input and improved communication, our team was able to surpass several of its goals, including increasing attendance by nearly 30%.”