TMG Enhances Several Data Analytics Solutions
DES MOINES, Iowa– TMG has launched or enhanced several data analytics solutions for its credit and debit card issuing clients.
According to Jennifer Davis, who serves as TMG’s vice president of SmartGrowth, TMG offers its financial institution clients hundreds of reports for both credit and debit platforms via the company’s patented Springboard application. The reports include descriptive data from a wide range of operational areas from fraud and dispute to cardholder service call summaries, TMG said.
“Many of these reports gather cardholder-level in addition to portfolio-level metrics,” the copany reported. “Credit and debit cards teams can filter reports based on a large number of available parameters.”
In addition, TMG, said, further descriptive analytical reporting is offered through its SmartLook portfolio analytics solution. “A highly interactive tool, SmartLook offers reports that showcase patterns, trends and segmentation for a deeper understanding of portfolio performance and cardholder activity,” said Davis. “It allows issuers to assess the health of their portfolios so decisions on corrective action can be made quickly and intelligently.”
TMG said the tool, which provides complete, cardholder-level pictures, allows payments teams and other leaders both “snapshot” and “trending” reports. SmartLook end-user functionality includes the ability to filter, highlight key segments within the report, drill down and drill through on data points, according to TMG.
Davis noted that SmartLook helps issuers readily identify the strengths and weaknesses of their card portfolios so they know where to spend their time and which cardholders to target for increasing activation, usage and balances.
The company said that clients interested in working with a strategic partner to turn insights into action have access to the payment processor’s SmartGrowth portfolio strategy team, which offers strategies on how to treat each segment of a financial institution’s credit or debit portfolio to create the greatest value for cardholders.
TMG said it is offering its financial institution clients access to predictive models that include insights on the expected behavior of both cardholders and members who do not yet own a credit or debit card issued by the credit union.