CENTERVILLE, Ohio–Support EXP will be in attendance at the upcoming Defense Credit Union Council Conference in Las Vegas on August 16-19, 2015. Marketing Director, Andrea Worthoff will present an interactive, strategic session on August 16 on "Why Retail Will Thrive in the Digital World - Creating the Ultimate Service and Sales Culture.”
According to Support EXP, attendees are invited to :learn the framework for creating an optimized Service and Sales Culture of Excellence through a well-defined member-centric distribution strategy.”
Among the topics to be discussed:
- Understand how to anticipate, meet, and manage your members' changing digital preferences and expectations
- Assess your service and sales culture with just '7' behavioral level performance characteristics
- Shape the future of your organization with a proven methodology for achieving additional revenue income from an untapped revenue stream. Learn how one credit union is realizing millions of dollars in new revenue in just 3 months:
- $250,000* in consumer loans
- 50+ mortgages ($1,000,000*)
- $500,000 in auto loans and credit cards
- 50+ investment referrals ($2,000,000*)
“We believe credit unions will remain competitive if they develop an end to end member experience through transformed distribution channels that are equipped with an agile service and sales culture, said Worthoff. “By linking your member insight (experiences) to behavioral attributes through our data analytics, combined with coaching and training aimed at the 'directive manager' level (managers who direct front-line employees), we help credit unions create 'predictable' member loyalty, every channel, every member, every experience, every time for accelerated financial growth, year over year.”