DAYTON, Ohio –– Support EXP, a provider of real-time Member Experience (MX) Actionable Analytics, has announced the release of its next-generation EXP Actionable Analytics Portal Dashboard for its Net Referral+ CXTM Platform.
Featuring at-a-glance centralization of key elements of all voice-of-the-member analytics, the dashboard is an intuitive and dynamic interface for managing actionable MX intelligence, the company said. The comprehensive display of real-time results from major organizational dimensions provides an executive-level view of feedback data from the entire member journey. The result: credit unions immediately know where they are living up to their brand promise to their members – and where they are falling short, the company said.
“Together powerful technologies, intuitive applications, and proven processes in a single solution, Support EXP’s Net Referral+ CXTM Platform delivers powerful insight from direct member feedback to inform strategy, improve practices, and create loyal members for life,” Support EXP said. “Net Referral+ CXTM not only captures Net Promoter Score, it dives underneath the number to identify the drivers of your members’ loyalty. The dashboard brings it all together, effectively linking functional areas of an organization to operationalize member feedback on an enterprise level. Drill-down functionality offers the ready option to explore any aspect of the data at a granular level.”
The company added that the Net Referral+ CXTM dashboard delivers not just descriptive snapshots of the data – “telling you merely what happened. It provides prescriptive analytics, telling you what to do to effect profound and immediate change. These prescriptive analytics, based on leading indicators that go beyond NPS, are a crucial tool for informing strategy and adjusting practices, as they identify not just what isn’t working but get at the root causes or drivers to suggest a best course of action to fix the MX problems that emerge.”
According to Rhonda Sheets, founder and CEO of Support EXP, the prescriptive insight provided by the dashboard is a value-added upgrade that delivers impactful results. “Using actionable analytics, our clients can adjust by anticipating member needs in real time, adapt to deliver optimal engagement across all stages of the member journey, through any channel, and align the entire organization around the shared purpose of serving its members.”