TAMPA, Fla.–Suncoast Credit Union here has selected Setit Credit, a card management tool from Best Innovation Group designed to improve cardholder experience in an easy-to-use, secure platform.
The $8-billion Suncoast plans to deploy SetIt Credit across its debit and credit cardholder base. The product’s straightforward design and revenue-focused business model is expected to deliver measurable, immediate benefits to both the credit union and its members.
“SetIt Credit, a new solution from BIG, offers an easily integrated online banking tool with a one-click approach for updating customer addresses and other important information, including new card account numbers and billing relationships, across multiple channels,” the company said. “SetIt Credit helps credit unions reinforce member engagement and enrich insights on member spending habits.”
“We at SetIt Credit are excited to partner with an innovative credit union like Suncoast to move the meter on drivers of interchange growth in today's environment, like app-to-card ratio,” said BIG CEO and co-founder John Best in a statement.
“The payment card business continues to get more competitive, and as our members shift a greater share of their payments to online and app-based merchants they need help keeping those credentials current,” added Ted Hassenfelt, Suncoast’s Chief Information Officer. “We see SetIt Credit as a real win-win in that regard.”
Suncoast will also be the first financial institution to leverage SetIt Credit’s newly released application program interface (API) set. This will allow the credit union to bring these valuable features to market more rapidly, through its existing channels, with less development effort.