MILWAUKEE, Wis.—Fiserv is reporting its point-of-sale platform, Clover, has been deployed throughout the home of the NBA’s Milwaukee Bucks, the Fiserv Forum. Clover will enhance fans’ payment experiences, the company said.
Clover now powers payments for all Fiserv Forum food and beverage concessions, providing event attendees with seamless, quick, and easy interactions. The new technology is in place and ready for the Bucks home opener on Oct. 26, Fiserv said.
“Fiserv, a leading global provider of payments and financial services technology solutions, announced its naming rights sponsorship of the Wisconsin entertainment and sports arena in 2018. The installation of Clover represents an opportunity for fans to get to know Fiserv through their use of the company’s technology,” Fiserv said.
‘Innovation in Action’
“Fiserv Forum symbolizes our commitment to excellence, and that now includes a more innovative payments experience to accentuate the best in entertainment experiences,” said Jeffery Yabuki, chief executive officer, Fiserv. “A majority of the people in the U.S. are interacting with Fiserv technologies daily, and now those attending events at Fiserv Forum will have an opportunity to see innovation in action with our Clover platform.”
According to the company, Clover enables customers to pay using a debit or credit card or via Apple Pay, Google Pay or Samsung Pay, with the option of receiving digital receipts. Clover is easy for operators to use and card processing time is significantly shorter than many point-of-sale systems, which facilitates faster transaction times, Fiserv said.
‘More Time Watching Game’
“Implementing Clover means our fans can spend more time watching the game and less time waiting in line,” said Peter Feigin, president, Milwaukee Bucks. “Being able to bring Fiserv technology to Fiserv Forum underscores the strong relationship between our organizations. With Clover, we have a world-class payment experience to match our world-class entertainment experience.”
As a complete business-management platform, Clover supports merchant loyalty programs and enables merchants to maximize their operating efficiencies. At Fiserv Forum, detailed sales data and other real-time operational analytics will yield insights into when, where, and how fans are interacting, enabling the organization to optimize future fan experiences, Fiserv said.
More Than Two-Dozen Stadiums
According to Fiserv, more than 25 major stadiums and arenas across the United States manage their payments using Clover, including Citi Field in New York and CenturyLink Field in Seattle. The company said implementation of Clover at Fiserv Forum was possible through a partnership with Bypass, an independent software vendor (ISV) that has integrated their stadium-specific software directly into the Clover platform.
In 2018, Clover processed more than $70 billion in annualized payment volume, making it the fastest-growing point-of-sale platform in the industry, Fiserv said.