OSHKOSH, Wis.–Verve, a Credit Union, is reporting that since January 2013 it has added more than more than $2.5 million to its loan portfolio using social media. The loan lead generation solution was provided by Chatter Yak!, an Oshkosh, Wis.-based CUSO.
The $2.5-million includes 175 new loans (146 auto, 28 credit cards, one mortgage), in addition to 52 GAP policies and 68 Debt Cancelation policies.
According to the credit union, 2016 is forecast to be another successful year for Verve and its Yak! Tracker subscription. During January, Verve reported it closed 13 auto loans totaling more than $131,000 through Yak! Tracker and social media.
“Thanks to Chatter Yak and Yak Tracker, we have realized a staggering revenue stream and reached an audience we would not have been able to reach otherwise,” said Karrie Drobnick, Chief Marketing Officer for Verve, a Credit Union. “In addition, we’re able to save our members even more money by providing them with a lower rate and payment on their loans.”
According to Chatter Yak!, leads can be created for purposes such as email lists, loan leads, new member leads, surveying, polling and more.
“This valuable application is equipped with enough calls to action and features to get them naturally interested in your credit union so they eventually warm up to your brand enough to want to hear more,” the company said. “When consumers show an organic interest in your credit union, they are starting the relationship, making it easier and more natural for them to bring their business to you.”