OSHKOSH, Wis.–The $795-milion Verve, a Credit Union, here is reporting it closed $3.9-milion in loans using Chatter Yak!’s Yak Tracker tool, which allows credit unions to use social and digital media to generate leads and revenue.
Verve also reported netting $79,091 in non-interest income as a result, according to Chatter Yak. Overall, Verve said the solution helped it to generate 165 auto/recreational vehicle loans, 77 unsecured loans, four secured, 68 credit cards, six mortgages and five HELOCs for a total of 325 new loans put on the books.
“It’s awesome working with a client like Verve that understands that members are coming to their credit union in very different ways than in the past,” said Bryce Roth, president and co-founder of Chatter Yak!, in a statement. “When credit unions ignore alternative channels to reach their members, they are missing opportunities to help their members save money and the credit union to keep the financial engine of the organization churning.”