BROOKFIELD, Wis.–Seroka, a brand development, digital and strategic communications agency, said it has launched a new brand development program called Financial Industry Brand Optimizer that provides methodology necessary for credit unions to build a unique and compelling brand.
According to the company, Financial Industry Brand Optimizer (FIBO) is grounded in helping financial institutions build strong brands based on attributes customers and members value the most in their banking relationship. Components include:
- A brand audit research tool to measure how a financial institution’s brand is perceived by employees and customers/members
- A competitive analysis guide
- A process for identifying a financial institution’s most meaningful and relevant value propositions
- A step-by-step guide for creating a strong brand promise and tagline
Program components can be purchased on an all-inclusive basis or à la carte and administered internally or with the support of Seroka Brand Development, the company said.
“In the midst of dealing with regulations and widespread competition, many community banks and credit unions have simply settled for weak brands that were the result of an antiquated, ineffective branding process,” said Scott Seroka, Principal and Chief Brand Strategist of Seroka. “We are excited to introduce this unique program and assist our clients with building strong and compelling brands that truly resonate with prospects, customers and members.”