SAN ANTONIO—SWBC said it has entered into a partnership with Finalytics.ai, a fintech that provides a digital personalization platform.
“This collaboration will leverage Finalytics.ai's technology and expertise to deliver a unique experience that humanizes the member’s interaction by presenting personalized content for products and services based on their needs when utilizing the institution's webpage,” SWBC said in a statement.
Added Wanita Kaupert, EVP-product management with SWBC’s Financial Institutions Group, “We are thrilled to join forces with Finalytics.ai to bring the power of AI and segment-of-one personalization to the credit union industry. This partnership presents a timely opportunity to revolutionize marketing strategies by driving growth and innovation in a rapidly evolving market.”
‘Commitment’ to Digital Solutions
According to SWBC, the opportunity emphasizes SWBC's “commitment to advancing digital solutions in the financial industry. It enables institutions to remain competitive, representing a significant step forward in the development of digital banking experiences. This will introduce a new era of innovation and convenience for financial institutions and their account holders.”
A ‘Unique Blend’
“This partnership is a unique blend of SWBC's client-centric approach and Finalytics.ai's proficiency in crafting personalized digital encounters through AI and data," Finalytics.ai CEO Craig McLaughlin said in a statement. "Our joint efforts will enable financial institutions to meet and anticipate consumer needs, providing tailored experiences that resonate on an individual level. In 2024, the standout financial institutions will excel in personalizing consumer interactions. SWBC and Finalytics.ai are ready to offer the necessary tools to achieve this ambitious goal.”
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