DES MOINES, Iowa— As part of a multi-stage brand integration strategy, the SHAZAM Network said it is retiring the Cardinal Software logo. While the Cardinal Software name will change to SHAZAM Core Services, no changes to the Cardinal products, which include Cardinal Core and Cardinal Connect, or to the staff who support them are planned. In addition, SHAZAM’s marketing department has unveiled a new company tagline — Delivering Unlimited Possibilities.
The company said that while debit processing was the primary business for SHAZAM when it was founded nearly 40 years ago, it has evolved to offer several different products and services, including ACH, ATM, core processing, marketing, merchant services, fraud management and mobile technology with products like SHAZAM BOLT$.