MONETT, Mo.—ProfitStars, a unit of Jack Henry, has announced the general availability of Kernel, a targeted digital marketing tool that helps financial institutions deliver relevant content to consumers and enhance lead generation.
“Kernel delivers a true one-to-one marketing experience by exposing a modern Web application programming interface (API) for integration across any channel,” the company said. “It adjusts advertisement delivery between mobile, online banking, and other experiences based on users' interest and interaction with each channel. As a result, credit unions can cultivate stronger leads and actionable opportunities for their products and services.”
ProfitStar said Kernel's automated advertising campaigns are based on the best performing promotions; new website visitors will see ads that have gained the highest click-through rates.