PEMBROKE PINES, Fla.–The $620-millionPower Financial Credit Union here said it has selected CURateReset, the provider of Loan Reset, Acquisition and Retention Software, and will license its full suite of products, including its latest product offering LoanGen Pre-Approval.
The agreement with CURateReset provides Power Financial Credit Union with a simple, easy and attractive digital solution to retain existing loans and generate more loans, the company said.
Among CURateReset's product programs are:
- Rate Reset -for Auto, Mortgage and Personal Loans
- LoanGEN-for Loan Acquisition and Recapture LoanGEN- for Pre Approval Campaigns:
"We are delighted that Power Financial is the first credit union to offer our LoanGen Pre-Approval products," said Joe Brancucci, President, CURateReset, in a statement. "The Pre-Approval products are a game changer for an industry that historically has struggled to get members to respond to pre-approval offers. Allowing members to accept a credit union's pre-approved offer using a PURL that engages the member like never before is a significant event in this new digital age."
"Power Financial Credit Union prides itself in offering cutting edge products and services to our members," said David Tuyo, Chief Financial and Operations Officer, Power Financial Credit Union. "We recognize that we are in a highly competitive and rapidly changing industry. CU RateReset products are cutting edge products that will allow us to protect and grow our existing portfolios. We are very pleased to be part of this exciting network of credit unions."