PLEASANTON, Va.–The $5.7-billion Patelco Credit Union has licensed from McLean, Va.-based CURateReset its Reset Auto, Reset Credit Card, and LoanGen for auto and credit cards. This agreement with CURateReset provides Patelco with a simple, easy and attractive digital solution to generating more loans while retaining existing one, the company said. According to CURateReset, CURateReset enables a member to reset existing financial products they have with a credit union without the cost and hassle of refinancing.
Credit unions select members for program inclusion based on their internal requirements, and CURateReset automates the member outreach, reset and closing documentation For the credit union, CURateReset automates loan and CD retention so member advocates can focus on expanding exisiting and new member relationships, the company said.Other solutions include:LoanGEN - for Loan Acquisition and RecaptureLoanGen enables credit unions to recapture member mortgages, auto loans, personal loans and credit cards at other financial institutions as well as showcase products to attract new members, the company said. Members can design a custom auto payment and move their existing loans over to a credit union.Digital Pre-Approval - for Credit Card, Auto Recapture, Home Equity Loans and new CD'sCredit unions select members to receive offer, submit data to CURateReset, a Personal URL ("P"URL) is created and placed into email, traditional mail, social media or text message format, the company explained. Members can select the options offered, execute the required documents, and authorize the balance transfer to their new account."Patelco is a thought leader in digital transformation in the credit union industry and zealous about enhancing the member experience," said Joe Brancucci, president of CURateReset. "We are very excited that Patelco has become a part of the CURateReset family of credit unions, and know its involvement will not only benefit its members, but will help the overall industry as credit unions face the challenges of digital transformation. Patelco is the first credit union in the northern California market to offer these products, and will be a great partner as we define the future of digital solutions.""Patelco's long-held promise to its members is to offer them the products and services that help them achieve financial health," said Michelle Gadker Anderson, Patelco's vice president of consumer lending and cards services. "CURateReset solutions empower our members to make the financial choices that are best for them, and thereby help Patelco realize its vision.""Credit Unions that aren't embracing omni-channel solutions and beginning the digital transformation may lose member relevance," said Erin Mendez, president and chief executive officer at Patelco Credit Union. "CURateReset provides us with award-winning digital solutions that we believe will help redefine the member loan experience. At Patelco, we are committed to providing our members with transparency, simplicity and trustworthy products, and the CURateReset solutions we deploy will help us reach that goal."