AUSTIN, Texas–Open Lending and Ser Technology Corp. (Ser Tech) said they have partnered to jointly market Ser Tech’s Fetch Marketing credit data solutions while adding functionality to Open Lending’s auto refinance services. The result will provide clients striving to enhance their loan portfolio’s performance with a robust, full lifecycle lending solution, the companies said.
“Clients can expect to grow automotive loans through highly targeted and turnkey, Fetch Credit Data Marketing campaigns,” the company said. “They feature multi-channel delivery and are fulfilled through Open Lending’s flagship automated decisioning product, Lenders Protection. Call center support completes the solution by providing a personalized consumer experience for the borrower.”
“We are excited to integrate Ser Tech’s credit data solutions to enhance our refinance campaigns and drive more automotive loan volume for our clients. Helping our lender clients say YES to more automotive loans means a great deal to us,” said John Flynn, Open Lending’s Co-Founder, president, and CEO.
The companies said Open Lending partnered with Ser Tech because of its extensive experience developing solutions for loan portfolio growth. The company’s methodology for identifying the best-qualified consumers to meet Open Lending’s decisioning requirements, customize marketing campaigns and deliver multi- channel fulfillment creates a winning partnership for clients, the companies added.
“We have long recognized Open Lending as an industry leader in the automotive refinance space,” said Shana Richardson, Ser Tech’s Co-Founder and CEO. “The company employs smart and effective technology; more importantly I appreciate their philosophy of getting the consumer the best deal possible.”