OAK RIDGE, Tenn.—The $3.1 billion ORNL Federal Credit Union here has signed on with Strum Platform to use the company’s Azure cloud-based marketing analytics technology platform.
Strum Platform said it offers the latest generation of financial cloud marketing technology solutions that help leaders “identify their ideal growth audiences, enrich user brand experiences, deepen engagement and improve cross-selling. Leveraging first-party data, enhanced behavioral data and AI insights, integrated with cross-channel marketing automation, the platform simplifies and improves personalization, profitability and performance.”
‘Actionalizing’ Data
"ORNL FCU is excited to partner with Strum Platform as a solution to advance our data analytics and marketing automation needs,” said ORNL SVP/CMO Tom Wright. “We chose Strum Platform because of their strength in ‘actionalizing’ data insights to deepen relationship journeys and personalize experiences. The implementation of Strum in combination with our data warehouse provider Arkatechture will allow us to fully leverage our data insights, AI models and business intelligence to adapt rapidly to changing consumer needs, while accelerating our growth strategies and marketing results."
‘Deep Insights’
Added Strum Platform CEO Mark Weber, “We’re providing our clients deep insights into their customers lives and marketing automation tools to personalize journeys across channels that fuels engagement and profitable growth. Some of our clients have used our hyper-personalization and segment targeting to increase their email response rates to over 50%, and their consumer and HELOC loan sales by 8-10 times. One-to-one personalized journeys are badly needed in this digital-first marketplace. Consumers now expect smarter guidance and simpler experiences in the channel they prefer, that help them achieve greater financial health.”
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